EIDON

Role: UX/UI DESIGN, VISUAL DESIGN, BRANDING, DESIGN STRATEGY

Eidon is a web-based platform that allows users to upload photos, videos, and audio in exchange for points and partial content rights. It blends social sharing with media contributions, offering a gamified layer for creators and users.

I was initially brought in to redesign the app’s interface and user experience, and later continued independently with a rebrand and website redesign, aligning the product's identity more closely with its purpose and potential.

App Redesign – Elevating Usability & Trust

When I joined the project, the existing UI lacked structure and clarity, which made the app feel unpolished and difficult to navigate. My goal was to streamline the user journey, clarify the visual hierarchy, and create an intuitive experience that made uploading and managing content effortless.

Key improvements included:

• Simplified layout and navigation

• Stronger hierarchy of buttons, text, and media

• More intuitive user flows for uploading, viewing, and earning points

• A modern, minimal design language with better spacing and legibility

• This work laid the foundation for a more scalable and user-friendly platform.

Independent Brand & Website Redesign

While not officially commissioned, I saw an opportunity to push the brand further. The original identity didn’t fully express the uniqueness of the platform or its creative/tech-forward mission.

• I developed a reimagined brand system and landing page that combines a futuristic aesthetic with a cleaner, more intentional structure:

• Logo & Typography: A bold, boxy logotype with a geometric “E” symbol, paired with sleek, futuristic fonts.

• Color Palette: Folly red (#FE2E69), veronica purple (#A425FF), and mint green (#42D1A2), all set against a dark UI for high contrast and a future-inspired glow.

• Icons & UI Elements: Thin line icons and soft glows to maintain a sleek, tech-inspired aesthetic.

• Website Goals: Convey trust, modernity, and social functionality—while setting the tone for a more refined brand presence.

This redesign was driven by a desire to bring stronger emotional appeal and design consistency to Eidon’s identity, helping it better resonate with users and potential partners.