PUSHNAMI

Role: UX DESIGN, VISUAL DESIGN, BRANDING, SOCIAL MEDIA DESIGN, PRODUCT DESIGN

As the sole designer at Pushnami, I led design efforts across the entire organization—collaborating with marketing, product, and executive teams to shape the company’s visual identity, elevate its digital experience, and increase brand trust. My responsibilities spanned UI/UX design, branding, illustration, typography, marketing campaigns, sales collateral, and web design.

Throughout my time there, I helped Pushnami transition from an outdated and inconsistent visual presence to a modern, unified brand that better aligned with its goals in their space. Below is a selection of work I led and executed during my time at the company.

Below is a collection of work from my time at Pushnami.

WEBSITE REDESIGN

I redesigned the company website with the marketing team and an outside designer to enhance visual clarity, modernize the brand feel, and improve user trust. This involved simplifying the layout, strengthening the hierarchy, and aligning design elements more closely with the company’s messaging and value proposition.

LOGO & BRAND GUIDELINES

Due to tight timelines, a full rebrand wasn’t feasible. Instead, I conducted a comprehensive brand audit across the website, product, and marketing materials. This revealed inconsistent use of color, typography, logos, and imagery. I then developed a set of modern, practical brand guidelines to bring visual cohesion across all touchpoints—laying the groundwork for scalable, consistent design going forward.

Product Design – Pushnami Flows (Cancelled Project)

I created this pricing page for an experimental product called Pushnami Flows. While the product was eventually shelved, the design explored a more user-friendly and transparent visual tone compared to existing pages.

Signup Page UX/UI

I redesigned the signup page to improve the user journey and visual clarity, helping better convert inbound traffic from marketing campaigns.

Push Notification Builder – Web App UI Redesign

As part of the internal platform used by major media clients, I redesigned key interfaces—improving the usability, visual hierarchy, and accessibility of the push notification builder used daily by content managers.

Social & Marketing Collateral

I created brand-aligned social graphics and a 4-part LinkedIn carousel to help marketing communicate value more effectively.

I partnered with the marketing and sales teams to design large-scale banners for conferences. My focus was on copy hierarchy, legibility from a distance, and maintaining a clean visual impact.

I designed branded business cards and letterhead as part of the updated visual system.